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iWear for Staples

September 2019
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PROJECT OVERVIEW

In September of 2019 we were given a challenge: Deliver a National roll-out, from design to delivery in 30 days to 270 Staples locations.

gry mattr. It’s a beautiful collection of home and office accessories that live at the intersection of work and life: intelligently designed, globally inspired – and smartly priced. gry mattr is the brainchild of Joe Mimran of Club Monaco and Joe Fresh.

Our client, working on behalf of Staples Canada tasked us with creating an in-store display for gry mattr’s upcoming line of blue light reading glasses. The display was to be saddled over the end of an existing gondola as a feature fixture.

Our engineering department immediately went to work on how to transform the client’s existing design. Their initial format was a solid wood structure that required specific materials, they were not available within our timeline. There were also design limitations that tested the overall budget.

Through quick and accurate quoting, our team was able to price below offshore comparisons. We modified materials, printed all graphics and marketing in-house and sourced materials in bulk for quick turnaround.

Upon wrapping up production, our shipping and logistics department took the reigns to complete the job. With a large production quantity, the client asked us to organize a full rollout of one single unit per Staples location across Canada. Each unit was individually wrapped and packed with one box of gry mattr stock provided to us directly from the client.


PRODUCTION PROCESS

Through quick and accurate quoting, our team was able to price below offshore comparisons. We modified materials, printed all graphics and marketing in-house and sourced materials in bulk for quick turnaround.

Upon wrapping up production, our shipping and logistics department took the reigns to complete the job. With a large production quantity, the client asked us to organize a full rollout of one single unit per Staples location across Canada. Each unit was individually wrapped and packed with one box of gry mattr stock provided to us directly from the client.


COMPLETED UNIT & SECONDARY PROJECT

The units begin to arrive in stores across Canada just 30 short days after the order was received.

As the gry mattr brand begins to build its profile, we are excited to team up with them on future projects! In the spring of 2020, we were presented the opportunity to create two unique fixtures for the iWear brand for Staples USA. Working from the aesthetic we built for the initial units, the goal was to use the same design language to create a spinner that could show more glasses and separate them based on strength. This would create a more concise shopping experience for the customer. Through the same value engineering process as the first project, we were able to keep prices low while fulfilling all the requests of the client.

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